An excellent communicator, Reba takes pride in her adaptability and ability to channel her creativity in order to communicate with a diverse audience. Be it developing Communication Strategies or Corporate Branding, Reba is well-versed in Corporate Communications, Event Planning, Research and Content Development

Reba has been trained by the British Broadcasting Corporation (BBC) as a reporter and has also a written a bi-weekly column Reba Ki Diary (Reba’s Diary) for the Urdu website of the BBC on IT trends and issues. A fast learner and a collaborative team player, Reba has a vast experience using editorial and people management skills, having worked as the Editor of  Spider, a monthly English language print magazine focusing on Information Communications Technologies (ICTs), for more than four years. Reba has extensive knowledge of social media and publishing trends  – having worked with print, online media and radio – at times simultaneously.

While Reba enjoys reporting and undertaking research for potential stories, she is equally comfortable and adept at editing, proofreading, copy writing / content generation and social media management.